Alignment: The placement of text on a line whether to the left, the right, centered, or justified.
Ascender: The part of the lowercase letter that extends above the X-height, as in the letter t. (see descender for example)
Clip Art: A picture of drawing created by someone else with the intention that the artwork will be used by others. Clip art is packaged with desktop publishing software or can be purchased separately.
Colored Stock:Paper that may range from a pale off-white to a vivid color.
Curly Quotes: Rounded marks used for quotations and apostrophes.
Descender: The part of a lowercase letter that extends below the baseline, as in the letter g.
Colored Stock:Paper that may range from a pale off-white to a vivid color.
Curly Quotes: Rounded marks used for quotations and apostrophes.
Descender: The part of a lowercase letter that extends below the baseline, as in the letter g.
Desktop Publishing: the use of word processing software or specialized desktop publishing software on a personal computer to create a document in which graphics and text enhance the message.
Dingbats: Graphic symbols and ornaments, rather than letters or numbers.
Dingbats: Graphic symbols and ornaments, rather than letters or numbers.
Display Fonts: Display fonts are designed to draw attention to the text. Display fonts appear to be hand drawn rather than typeset using techniques such as adding a circle instead of a dot over the letter i.
Distiller: The software installed as part of Acrobat that converts documents into PDF files so that they can be read by Acrobat Reader.
Downstyle: Design that capitalizes only the first word or proper nouns in a title or headline.
Drop Caps: Large, often ornate, first letters of a paragraph.
Distiller: The software installed as part of Acrobat that converts documents into PDF files so that they can be read by Acrobat Reader.
Downstyle: Design that capitalizes only the first word or proper nouns in a title or headline.
Drop Caps: Large, often ornate, first letters of a paragraph.
Em dash: A line the width of the capital letter M in whatever font and point size being used and indicates a break in thought.
Em space: A fixed amount of blank space equivalent to the width of a capital letter em (M). Em spaces are used for paragraph indents and bulleted item indents.
En space: Half the size of an em space; A space the width of the capital letter N in the font and point size being used.
Floating Graphic: A graphic that can be moved about a page independently of text.
Em space: A fixed amount of blank space equivalent to the width of a capital letter em (M). Em spaces are used for paragraph indents and bulleted item indents.
En space: Half the size of an em space; A space the width of the capital letter N in the font and point size being used.
Floating Graphic: A graphic that can be moved about a page independently of text.
Focus Plan: Determines the path the eye will follow on a page.
Font: Originally included typeface, style, and size, but now the term is interchangeable with typeface.
Greeking: The use of placeholder text that has no meaning.
Grunge type: A modern typeface that appears "distressed," with the letters oddly shaped and not completely formed.
Font: Originally included typeface, style, and size, but now the term is interchangeable with typeface.
Greeking: The use of placeholder text that has no meaning.
Grunge type: A modern typeface that appears "distressed," with the letters oddly shaped and not completely formed.
Landscape Orientation: A page design in which the longest side is the top of the page.
Layout: The arrangement on a page of all the key parts without regard to the specific content. Leading: The space between lines of text or between paragraphs. |
Ligature: Two characters tied to each other in such a way that they appear to be one unit. |
Logo: A graphical symbol that uses both text and graphics to convey the identity of a business.
Masthead: A section of a newsletter that lists publication information.
Monospace font: A font that looks as if it were created with a typewriter because each character is given the same space.
Masthead: A section of a newsletter that lists publication information.
Monospace font: A font that looks as if it were created with a typewriter because each character is given the same space.
Orphan: Line that appears at the top of a column or a page with the rest of the paragraph appearing at the bottom of the previous column or page.(see widow for example)
PDF: The acronym for Portable Document Format. The file extension pdf identifies a document encoded in this format. Adobe's Acrobat Reader allows you to read PDF files without having the original software installed on your computer.
Point: A type of measurement that equals 1/72 of an inch.
Portrait Orientation: A page design in which the shortest side is the top of the page.(see landscape for example)
Pre-Press Check: Verifies that all files needed by a printing service to print a document are present.
Pull Quote: A short text or article extract set off by rules or in a box.
Reverse Type: White type on a dark background and designed to make the type stand out.
Rivers of White: Narrow white space areas that flow down a page.
PDF: The acronym for Portable Document Format. The file extension pdf identifies a document encoded in this format. Adobe's Acrobat Reader allows you to read PDF files without having the original software installed on your computer.
Point: A type of measurement that equals 1/72 of an inch.
Portrait Orientation: A page design in which the shortest side is the top of the page.(see landscape for example)
Pre-Press Check: Verifies that all files needed by a printing service to print a document are present.
Pull Quote: A short text or article extract set off by rules or in a box.
Reverse Type: White type on a dark background and designed to make the type stand out.
Rivers of White: Narrow white space areas that flow down a page.
Rule: A horizontal or vertical line.
Sans serif: A typeface without serifs. Schwag: Term-ized for promotional products such as fuzzy animals, calculators, and other items designed to carry a company logo. Seminar Notebook: A bound document, often in a binder, that contains all the printed information needed for a conference or meeting. |
Serif: typefaces have small decorative strokes or "feet" at the ends of the main strokes that define each letter.
Standoffs: The empty borders that separate an image from text. Stock Photo: An image produced and sold by a professional for use by the general public. Symmetrical: Design matches elements on a page so that they are balanced. |
Text Wrapping: Moves text away from a graphic to that is flows around the image.
Thumbnail: A small image used to make design decisions. Tombstone: A design in which two heads are "bumped" into each other across columns. Tracking: The amount of space between characters. Trapped White Space: White space that is confined by text or graphics. Type Size: Type is measure using the characters that have ascenders and descenders. |
Typeface: the design for the letters, numbers, and symbols that make up a font.
Type Styles: Computerized fonts allow you to create interesting effects with text. These include the standard style such as bold and italics but also options such as embossing, engraving, outlining, and shadowing.
Typography: The study of all elements of type including shapes, sizes, and spacing of the characters.
Type Styles: Computerized fonts allow you to create interesting effects with text. These include the standard style such as bold and italics but also options such as embossing, engraving, outlining, and shadowing.
Typography: The study of all elements of type including shapes, sizes, and spacing of the characters.
Upstyle: Design that capitalizes the first work of each letter in a title or heading.
Watermark: A pale image placed on the background of a page and is often used for logos or other identification. White Space: The area on a page in which text or graphics are absent. Widow: A sentence at the bottom of the column or page that is separated from the rest of its paragraph. WordArt: A desktop publishing option that creates a graphic out of text by using curves, colors, and other effects. X-height: The line under which type "sits." |